This is a packaging project for Red Paddle Hard Cider by Stranger Creek Brewery at the request of Atlas Labels & Packaging. The client requested the brand and packaging be targeted at a wide audience within the more traditional craft brew scene. Also that it should appeal to both male and female demographics.
The brand is visually more traditional and uses motifs that tie back to the mother brand, Stranger Creek Brewery. The double red paddles create an icon easily distinguishable when viewed next to other hard ciders giving the consumer an easy confirmation that, yes this bar/store has my favorite hard cider.
