Bittermans Confections is a higher end candy storefront and distributor based in Kansas City. The company has been around for over 70 years and was represented by a more traditional visual approach to candy branding and packaging. I created a new logo along with a completely fresh and modern approach to high end confections packaging. One that would stand apart on a shelf alongside competitors and entice the impulse buyer. I wanted to create a shelf presence that could not be ignored and represent the high end candy with packaging that coincides with that quality.
