Working with the outdoor gear giant, I created a Direct Mail Promotional Campaign for their segmented VIP Cardholders. Each mailer was personalized to the specific card holder.
The promotion was based around their fall hunting gear collection and I reflected that with the wood paneling, hunting scenery, outdoor textures and a fall color scheme. A visual approach that coincides visually with their previous promotions while still being unique enough to be seen as a standalone campaign.
